Leena Rinne

FranklinCovey Best-Selling Author, Speaker & Thought Leader


Leena Rinne

Pack your event with inspiration, expertise & lasting change.

Book our featured keynote speaker, Leena Rinne the co-author of The 5 Choices and a co-author of Leading Loyalty.


Leena Rinne is Vice President of Consulting. She is responsible for the hiring, operational support, management, and development of the FranklinCovey consultant team, and the ongoing high-quality delivery of FranklinCovey programs and solutions.


Leena began her career with FranklinCovey in 2005. Prior to her appointment as the Vice President of Consulting, Leena spent six years as a Senior Consultant, working with clients ranging from Fortune 100 companies to local businesses to create effective cultures, develop leaders, and increase productivity. Leena spent six years as the FranklinCovey International Business Partner for Europe, the Middle East, and Africa. In this role, she was involved in the corporate strategy planning, operational support, and financial reporting for over twenty-five FranklinCovey licensed partner offices. Leena has an M.S. in economics from the University of Utah.



  • The 5 Choices to Extraordinary Productivity*

  • The 7 Habits for Managers®

  • The 7 Habits of Highly Effective People® Foundations

  • The 7 Habits of Highly Effective People®: Signature Edition 4.0




Leena Rinne

Best-Selling Author

Leena Rinne joined FranklinCovey’s consultant team with over 10 years of experience in international business and high level client relationship management.


Featured Videos

We Make Little Progress…

A Young Man…

Leena Rinne Discusses Connecting

“Ordinary happens. Extraordinary is a choice.”


Books by Leena Rinne

Leading Loyalty: Cracking the Code to Customer Devotion

In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline team is the key to building raving fans.

To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know.

But what turns casual customers into passionate promoters? What makes people stick with you for the long haul?

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The 5 Choices: The Path to Extraordinary Productivity

The time management experts at FranklinCovey share their five critical techniques for avoiding distractions and paying focused attention to our most important goals and tasks in our daily lives.

Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, blogs—not to mention the high-pressure demands of our jobs—that can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and unfulfilled.

Now FranklinCovey offers powerful insights drawn from the latest neuroscience and decades of experience and research in the time-management field to help you master your attention and energy management through five fundamental choices that will increase your ability to achieve what matters most to you. The 5 Choices  is time management redefined for the twenty-first century: it increases the productivity of individuals, teams, and organizations and empowers you to make more selective, high-impact choices about where to invest your valuable time, attention, and energy.

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Newest Articles

Define Who You Want to Be in Your Most Important Roles.

How often are we working hard, trying to be more productive—without ever picking our heads up to see if we’re headed in the right direction?

Think of flying a plane. You have to steer …



5 Choices That Will Maximize Your Productivity

In The 5 Choices: The Path to Extraordinary Productivity (Simon & Schuster, 2014), co-authors Kory Kogon, Adam Merrill, and Leena Rinne explore how effective time management can improve overall productivity levels.



There’s No Such Thing as “Getting Caught Up”

Sunday morning I was out for a walk with a dear friend who remarked that she desperately wished that she could pause the clock for a few days to get caught up. I found myself longing for the same thing. 



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